NHT Blog

It dawned on me as I wrote that headline that it’s rather ironic, given the company logo for Now Hear This, Inc.  And yes, now your eyes are going to immediately seek out a refresher of what the NHT logo is.  After all, we are curiosity seekers, aren’t we?  We don’t know what we don’t know.

Or do we?

It’s easy to become numb to all the blogs written these days about social media.  Some tell you which platforms to be on.  Others talk about tips and tricks for using one or more.  A lot of them are putting an emphasis on video, of course.

I just came back from Daytona Beach where Bike Week was going on.  There was lots and lots of live music there at a number of venues up and down Main Street.  It’s a huge event (size-wise as well as credibility-wise).  People come from near and far to take part in Bike Week.  As a result, being one of the bands chosen to perform at/during the event is a big deal.  That’s an impressive entry

We’re into March now.  How is the new year going for you?  And by that I don’t mean have you stuck with your new year’s resolution.  (Well, unless it was a business goal that you set instead of something personal.)

But how IS 2017 looking so far in terms of business?  Were January and February this year better than those two months were in 2016?

I wonder if the expression “sound like a broken record” is lost on the millennials, in light of music being primarily digital.  Granted, some artists actually are releasing on vinyl again, but I’m sure that there is a huge segment of the population that doesn’t know what those large size black discs are all about.  Oh well, I digress.

Last week I wrote about leaving a legacy.  I urged the reader to not just settle.  My desire was to have you, the musician, finish the blog and be left with the feeling of, “Yes, I need to move with a purpose.”

On the episode of “Now Hear This Entertainment” that will come out on Wednesday*, NAMM Director of Public Relations and Social Media Chalise Zolezzi says, “From our first heartbeat to our last dying breath’s rattle, we’re music.”

Yes, throw a yellow penalty flag.  I too am going to be among those in the long line of writers using last night’s Super Bowl as fodder for content today.  Mind you, I will stick to the topic of this weekly blog, which is music-related.

As an aspiring performer, you're constantly looking for your next gig.  It's great to have a place or two (or three) where you perform regularly.  Maybe the venue has you play there once a week, once a month, or somewhere in between.  Even still, you're always looking for other "one-off" gigs, as some people like to say.  As someone who's always thinking from a promotional perspective, I prefer "one night only."

The Winter 2017 NAMM show ended yesterday here in Anaheim, California.  For four days, thousands packed the Anaheim Convention Center to talk, view, and demonstrate audio technology.  The attendees ranged from beginners to intermediate to pros.  The latter included the likes of Stevie Wonder, John Mayer, Billy Bob Thornton, and even Johnny Depp, among others.