Skip to main content

You DO Have to Spend Money to Make Money

By: Bruce Wawrzyniak

I’m not going to apologize for using clichés when they’re true.  In fact, an argument might be made that that’s how they become a regular part of our lexicon.  We find that we use these expressions often because they accurately reinforce a key point we’re trying to make.

“You have to spend money to make money” is a saying that has been around and stood the test of time.  And I just had a front row seat to practicing what I preach in this very regard.

TLDR: Is Video REALLY Better for Social Media Content?

By: Bruce Wawrzyniak

I’ll give you until maybe the fifth paragraph of this week’s blog before you stop and think, “Wait, how long is this?” and your eyes drop down as you scroll to see where/when it ends.

In this day and age of short attention spans, you’ll hear some people say you have eight seconds to capture someone’s attention with your video.  Still others will say that it’s actually even less than that.

Boy Named Andrew Throws Nice Curveball with “Home” (feat. Ethan)

By: Bruce Wawrzyniak

On my weekly “Now Hear This Entertainment” podcast I will, at times, tell the audience that I really like a certain song by the guest on that episode.  I will emphasize that it underscores how much I took to it when I heard it.  Although, to clarify, I add that it doesn’t mean that I don’t like the songs by other guests that I don’t talk about, and that it’s just more so a statement on how much of a good impression the one I’m referring to made on me.

That was a mouthful, but you’re with me, right?

Louise Goffin’s Single Shouldn’t Take a Backseat to Holiday Music

By: Bruce Wawrzyniak

The day after tomorrow is Christmas.  It only happens once a year, making it a very special time.  Think of the 1 in 365 ratio, right?

The odds aren’t as long, but I don’t write song reviews with any degree of regularity.  And so, it’s rather against the odds that here I am doing so for the second week in a row.  Thus, the implication is that something was submitted to me that impressed me enough to be comfortable putting my name behind it.