NHT Blog

Many years ago, someone once described me as, “Ask Bruce what time it is, and he’ll tell you how the watch was built.”  Kind of funny, I suppose, but yes, also very insightful as to my personality, meaning, very detail oriented.

The irony is the expression that’s often used, “The less said the better.”

From time to time on my weekly “Now Hear This Entertainment” podcast I’ll allude to the fact that I can’t pretend to think that everyone listening to that particular episode will have heard all of the previously released interviews – especially given that Episode 527 is less than 48 hours away from release.

I recently heard someone say that they were unsure as to whether being interviewed on different podcasts was really helpful for them or not. This gave me pause both as a podcaster and as a publicist.

I’m trying not to be biased as the host of the weekly “Now Hear This Entertainment” podcast or as the founder and president of Now Hear This, Inc., but I had to immediately disagree with the thought that it might not be beneficial to get interviewed on podcasts.

Last week I wrote about how impressed I was with the drive, the commitment, the pitches, that I witnessed from the attendees of the 20th San Francisco Writers Conference at which I had just spoken.  I left that event and flew directly to Nashville and had some nice takeaways there that serve as teaching moments for all of you as well.

If you’ve been reading the weekly e-newsletter and/or following, say, on Instagram, for example, you know that I was recently out west, speaking at the 20th San Francisco Writers Conference, including, but not limited to, having put on a masterclass there.

We’ve all heard the expression, “Find something you love, and you’ll never work a day in your life.”  (As a quick aside, I had to laugh recently when someone said that to me in a “My mother used to tell me” way.  I didn’t want to burst their bubble, but it was everything I could do to not say, “You know your mom wasn’t the originator of that, right?”)

One of my author clients has been writing a book since 2022 and it’s due out next year, to coincide with a major anniversary of the story being told over its pages.  That’s a lot of time and a lot of writing and editing.

As the host of the weekly “Now Hear This Entertainment” podcast, I constantly receive pitches from PR people who are trying to book their client(s) as a guest on my show.  On the flip side, as a publicist myself, I am regularly writing similar emails on behalf of folks that I’m pursuing opportunities on behalf of.

Yesterday I returned from the four-day Podfest Multimedia Expo in Orlando. And congratulations to them, by the way, on ten years of the massive event that had two thousand attendees for this last weekend in January.  I was most grateful to be one of the speakers at the event.

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