NHT Blog

Tomorrow morning, I will fly to Nashville.  I won’t be on the ground long before heading to meet recording artist client Kaitlyn Croker for an interview I’ve booked her into on one of the local network TV affiliates.  And that’s just the start.

She has a new single coming out this Friday, so this week her schedule will be absolutely packed.

There is no doubt in my mind that she is all in on her country music career.  But for the artists out there who aren’t sure if they want to continue or not, this is how you find out.

Last week I was out driving and turned on a national sports talk radio show that I enjoy listening to when the opportunity presents itself.  It’s a host whom I admire and respect, plus I can always count on it to be both entertaining as well as informative in terms of being on top of the current sports news that I need to know about.

Yesterday I was at a celebration of life for a member of the local podcast community who passed away unexpectedly two weeks ago today.  There was a story told that many years ago he was offered the opportunity to go out on the road to do video for a boy band throughout their tour.  He passed on it although I’m not clear if he didn’t believe in them or thought the opportunity would come around again.  Well, there was no second chance and that group was NSYNC.

I pulled a sweater over my head this morning, waking up and seeing that it was “only” 50 degrees.  Fortunately, the high temperature today in Tampa is forecast to be 78 degrees.  Meanwhile, not only are there cities around the U.S. today where the temperature might be seven or eight degrees, but the fact is that I have a clean sweater to pull over my head and I woke up in a warm bed with a good roof over my head.  Never mind the mere fact that I woke up, period.

If you’re a recording artist and you’ve wondered what moves someone to write a positive review of your song or if you’re a music lover who enjoys reading that type of content, I’m here in this edition of the weekly blog to pull back the curtain and give you a front row seat to this side of the equation.

Today is exactly eleven years since the first episode of my “Now Hear This Entertainment” podcast was released.  I’m proud to have never missed a week once.  To-date, 574 episodes have been delivered on-time, every Wednesday since February 17, 2014.

It’s interesting as you get older to not only see how your musical taste evolves, not to mention music itself, but how you start to relate to the way you’d hear your parents reacting to the songs they used to like when one or more of those would start playing somewhere.

I’m not going to apologize for using clichés when they’re true.  In fact, an argument might be made that that’s how they become a regular part of our lexicon.  We find that we use these expressions often because they accurately reinforce a key point we’re trying to make.

“You have to spend money to make money” is a saying that has been around and stood the test of time.  And I just had a front row seat to practicing what I preach in this very regard.

I’ll give you until maybe the fifth paragraph of this week’s blog before you stop and think, “Wait, how long is this?” and your eyes drop down as you scroll to see where/when it ends.

In this day and age of short attention spans, you’ll hear some people say you have eight seconds to capture someone’s attention with your video.  Still others will say that it’s actually even less than that.

Yesterday I came back home from Orlando after having been there for the eleventh annual Podfest Multimedia Expo.  I was a speaker during the event but certainly attended lots of other sessions and, yes, participated in lots of networking, both formal and informal.