NHT Blog

Every once in a while, a song comes along that, for three minutes (and four seconds) takes your mind off what you’re spending far too much time dwelling on and allows you to just let loose.

The latest single from Eylsia Nicolas is exactly that.  It just came out less than three weeks ago and has all the makings of a song that you can expect to stick around for quite a while.

There’s a reason trucks make that loud beeping sound when the driver shifts into Reverse.  Attention needs to be called to the fact that such a large vehicle is backing up.  It might seem routine and dare I say something that might be taken for granted.  Yet, without that, the result could be quite bad.

When a song came across my virtual desk for review and consideration recently, it was a case of too much seemingly working against it that you would’ve thought, “Well, I guess this one is going to end up as a No.”

Consider, however, in sports, when an underdog wins a game that all the experts, prognosticators, and insiders say they’d have no business coming away victorious.  Invariably we’ll end up hearing some sports personality say, “But that’s why they play the games.”

Journalists are always watching. Whether it is a trending hashtag, a viral TikTok, or a witty tweet, social media has become one of the first places reporters look when searching for their next story. In today’s digital-first world, a strong online presence is not just about building followers — it is about making your brand visible to the very people who shape tomorrow’s headlines.

Being a content creator isn’t for the faint of heart. Whether you’re trying to grow your name as a singer offline, build your brand online, or make content creation your full-time gig, one thing is guaranteed: the journey to get (and keep) an engaged audience is not a straight line.

If you’ve ever felt like you’re fighting against constantly changing algorithms, losing followers every time you post, or wondering if all your effort is even making an impact, know this – you’re not alone.

Five days ago, Episode 600 of my weekly “Now Hear This Entertainment” podcast was released.  And yes, I did stop to pat myself on the back and had someone from the bakery department at the supermarket write 600 on top of a cake to celebrate.

A lot of people get down about Mondays.  Sadly, there is a negative connotation around the first weekday while Friday and Saturday get all the hype and the glory.

I’m not going to make things better by starting off this week with today’s insights, but then again, I don’t want to mislead anyone or sugarcoat things.  At the end of the day, I want to help people, even if that means having to serve up a dose of reality.  After all, there are lots of lessons to be learned out of adversity.

There are listeners who “subscribe to” (or, as the term has been changed to, Follow) my weekly “Now Hear This Entertainment” podcast.  And on that show, I’m often heard (a) acknowledging people who – yes, eleven-and-a-half years into the show – are just finding it for the first time, but then also, (b) recognizing (and thanking) those who’ve been with me for quite some time.

Let’s be real. If you’re dropping music in 2025 and still waiting for “the right person” to randomly hear it, you’re doing it all wrong. These days, it’s not just about putting your track out there, it’s about knowing how to promote your music smartly. Music industry professionals are already using this method to boost their artist performance using Spotify promotion services. There are many services out there, such as Playlist Push or Indie Music Academy, that are offering music promotion services, but the new combo plan at One Submit really takes it to the edge.

By now you might have already seen this news on social media, but how could I not write a blog about it too?

The news that I received just under two weeks ago is so big that I not only posted about it all across the various platforms that Now Hear This is on (social media-wise), but on my personal Facebook and Instagram accounts too, even though it’s business related.  After all, I would say that it’s more a statement on my professional career.