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Listeners Could Get Obsessed with New Track from Jasmine

By: Bruce Wawrzyniak

I have made no secret that I am a big fan of using the Shazam app for music discovery.  Often times I will find myself out eating somewhere and a song catches my attention for all the right reasons.  These are instances where I want to hear the song again – in an environment where there’s no competition from conversations as well as dishes and glasses and silverware clanging.  Thank you very much.  I just added another entry to my personal Spotify playlist.

The Work That Starts After You Hit “Send” on a Press Release

By: Cassie Douglas

You have news to share, and you have treated it like it matters. You have spent hours writing, rewriting, and fine-tuning every line of your press release. You have debated the headline, polished the quotes, and checked the details one more time than necessary, just to be sure everything is perfect. This is the announcement you are excited about. The one you believe people will care about.

Congrats, and Now Move On

By: Bruce Wawrzyniak

Last night millions of people watched as the Seattle Seahawks won Super Bowl LX over the New England Patriots.  I’m always amazed at how fast a parade happens to celebrate a World Series or Stanley Cup or NBA championship title.  I have no reason to doubt that that will be the case in the Pacific Northwest for the newest NFL champions.

Unmask Einar’s “Eyes in Disguise” for a Breakthrough

By: Bruce Wawrzyniak

I promise that this wasn’t planned.  But just one week after the Top Ten Blogs of 2025 post went up on this site and noted that some were song reviews, there is, indeed, such an entry here in only the third week of 2026.

And why shouldn’t there be?  Good work deserves to be rewarded, or, in this case, good music should be heard.

Top Ten Most Read Blogs of 2025

By: Bruce Wawrzyniak

Come on, who doesn’t love a Top 10 list, huh?

Before we get too far into January, and thus the new year, let’s take a look back at what got the most attention on our website last year – well, in the Blog section, that is.

In reverse order, with links so you can go back and read the full post, here are what got read the most in 2025.  Go back and check out what you missed!

New Year, Same Marketing Plan? Why Re-Examining Your Strategy Might Matter More Than You Think

By: Cassie Douglas

Every January, business owners and creatives step into a brand-new year with fresh planners, renewed determination, and big goals. Vision boards get pinned to walls, online courses are bookmarked, and that satisfying first-page-of-the-notebook moment finally arrives. As you crack open that clean journal, break out your favorite gel pens, and start resetting subscriptions and systems, there is one thing that can be surprisingly easy to overlook in all the excitement: your marketing plan.

Let’s Not Carry These Practices Over to the New Year

By: Bruce Wawrzyniak

We’re just two days away from December 31 and turning the calendar over to 2026.  People are up to their eyeballs in planning for what they’re going to do in the new year.  Today, however, I prefer to campaign for what people should not be planning to do as we head into the fresh slate that is the next twelve months ahead.