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Know No Limits

By: Bruce Wawrzyniak

No limitsHere on our website the Contact page says that we’re based in the Tampa, Florida, area but that we know no borders when it comes to serving clients.  There’s also a statement about public relations being a 24-hour-a-day business.

While musicians certainly consider late(!) nights as “regular business hours,” it concerns me that not enough of them are willing to work all hours.

The Numbers Games

By: Bruce Wawrzyniak

Twitter logoSo you’ve decided to play the game.  You’ve drank the Kool Aid and bought into the idea of doing the highly (highly) frowned upon practice of Follow/Unfollow on Twitter.  You’re taking no prisoners – you just want to get your numbers up.

Celebrating Music

By: Bruce Wawrzyniak

Make Music Day 2015The lion’s share of the attention yesterday surely went to dads everywhere since it was Father’s Day.  While that’s certainly justified and due, it’s just a shame that yesterday’s other occasion had to play second fiddle (pun intended).

National Music Day or Make Music Day or whatever you chose to call it was yesterday too.

Honor Your Commitments

By: Bruce Wawrzyniak

Shaking handsYesterday I was told of someone who got stood up for lunch by the same person twice.  No one likes that feeling at all.  I was recently left sitting across from the invisible man for a one-on-one that the scheduled participant didn’t bother to call me with an excuse for.  (She finally explained herself four days later, and even then only because we were both at a bigger event.)  Heck, I can remember being

The Devil is in the Details

By: Bruce Wawrzyniak

Devil in the DetailsAs an up-and-coming musician, singer, songwriter, or entertainer of any kind, don’t you want to stand out for all the right reasons?  I always tell college students that when they’re applying for a job, if a potential employer is holding their résumé side by side with another that they feel is comparable, one little extra – like design skills or a second language – could set them apart.

Hats Off to Garth

By: Bruce Wawrzyniak

Garth BrooksBatman, of course, is never to be seen without his mask.  Spiderman?  Well, I think his whole suit is one piece, so never mind his mask coming off.  Similarly, a country star will always be seen – on-stage and off – wearing his hat.

Put Business Before Ego

By: Bruce Wawrzyniak

No EgoLast week I had a nice conversation with Victor Wainwright, recording what will be the podcast that will be released on June 3rd (NHTE Episode 69).

At one point he was talking about something that more and more musicians should be talking about – because they’re doing it.

Making Memories

By: Bruce Wawrzyniak

Rush Fly By Night coverMy all-time favorite band, Rush, has recently started their R40 tour.  It’s supposed to be in celebration of their first album having come out 40 years ago, except now it’s 41 years, what with “Rush” having been released in 1974.

Reputation Takes a Blow

By: Bruce Wawrzyniak

Mayweather PacquiaoFight fans – and even non-fight fans – recently watched in record numbers as Floyd Mayweather defeated Manny Pacquiao in Las Vegas in the biggest boxing match in years.

Meanwhile, many miles away, on the undercard, yours truly was stunned as a big name up-and-comer threw a right hook known as not-showing-up, and knocked me to the canvas having to shake the cobwebs out of my head and retreat to my corner.

Charity is not Just a Girl’s Name

By: Bruce Wawrzyniak

CharityAlready you’re scared by that headline, right?  Musicians become track stars when there’s a mere hint of someone asking them to perform for free.  And rightfully so.  Event organizers will ask me, “Don’t you have any performers who would like to get some exposure?”  And I smile and say, “Of course, but unfortunately exposure doesn’t pay the electric bill or the cable bill or their cell phone bill.”