Is Your Online Community Just Window Shopping or Actually Buying?
I was logged in recently looking at the data for one of my clients and the sales of that artist’s CDs. I will save the Spotify opinion for another blog some other day, but am always pleased to at least be able to see such a vast array of distribution that those releases are getting purchases or streams from.
Oops, I Messed Up the Lyrics Again
Wouldn’t it be funny if Britney Spears was performing the song, “Oops I Did It Again” and she messed up the words? No, actually, it wouldn’t be. Ironic, sure, but it wouldn’t be a moment to just be laughed off.
Awards Shows – Goal or Just Nice to Watch?
Last night was the Billboard Music Awards. This is only May and already that was at least the fourth such major event, having been preceded by the People’s Choice Awards (January), the Grammys (February), and the iHeart Radio Music Awards (April). (What happened, March?) Still this year there will also be the MTV Video Music Awards, the GMA Dove Awards, the CMAs, and the American Music Awards
An Audition? I’m Sick!
Even though the school year is ending, there are so many performance opportunities everywhere, all year round, that an argument can be made that there’s no real “audition season.” One need look no further than the reality competition shows like “The Voice” to realize that auditions are happening in a variety of locations for a variety of reasons. There are even online auditions nowadays. And here in west central Florida there are theme
What Do You Have to Promote?
Everyone puts in a lot of time and hard work trying to get noticed. Whether it’s a record label, a potential endorsement opportunity, or a media outlet, so many brands are trying to get the attention of somebody.
A Hugely Important Resource in Your Music Career
I often find myself reminding people that if you “only” sing, then your voice is your instrument. When they think about a musical instrument, people – more so listeners than performers – seem to focus more on something that can be carried around in a case.
(Live) Video is King … for Now
Two nights ago I returned from a week in California. The first part of the trip was to San Diego for Social Media Marketing World. You know that present day culture has been taken over by social media when three thousand people from 55 countries attend such an event. Wow. (Then guesstimate how many people wanted to go but didn’t!)
Knowing the Destination So You Can Reach It
This week features a guest blog by Rob Zarrilli, since this is referred to on this week's podcast episode (NHTE 115 Gypsy Soul) as having been more extensively referred to on an episode a few weeks earlier.
Leverage Your Creativity
While there are lots (and lots) (and lots!) of books out there on songwriting, the music business, and countless other facets of the entertainment industry, if you’re just sitting around waiting for one to fall into your lap to make you an overnight millionaire, order one about combating gray hair too.
The fact is, only you can take full control of your career.
When Not Answering Someone Back Can Hurt You
For those who are regular readers of this blog, thank you, and hopefully along the way as you’ve learned lessons from what is published every Monday you’ve noticed that great lengths are gone to as it relates to protecting identities of parties involved in first-hand stories that are recounted in this space.