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The New Economy in Entertainment

By: Bruce Wawrzyniak

Shannon Lauren CallihanYou’re in entertainment and you’re nervously watching your bank account as compared to the monthly bills that for some reason don’t seem to stop coming in.  (I know, how dare they keep sending those, right?)  You keep working hard and are hoping and praying that music sales will (finally) pick up and/or that more fans and followers will buy merchandise.  You’ve tried crowdfunding, Patreon, an electronic tip jar, and anything else you can think of to make being a performer your full-time job.

From Performance Reality Shows to Out-of-Sight, Out-of-Mind?

By: Bruce Wawrzyniak

Brielle Von HugelCan you name five “American Idol” winners since the show’s inception?  What if I said that you can’t include Kelly Clarkson and Carrie Underwood?  Then could you?

The truth is, it’s what you do with your time on and, more importantly, after those shows that can keep your name top of mind, whether you have that number 1 entry on your performance résumé or not.

Unique Music Collaborator – A Baby

By: Melissa Bret

The first four Wednesday nights in April featured the Now Hear This Entertainment Virtual Music Series, with artists from around the country performing live on Instagram and, in between their original songs, talking about what they were up to, what with the pandemic hanging over everyone, as we were all hunkered down in quarantine mode.  One of the performers, Atlanta-based singer, songwriter, guitar and piano player Melissa Bret, didn’t talk about a new single or EP or album. 

Are You Creating Content Consistently?

By: Bruce Wawrzyniak

Building with repetitive patternLike so many others, I’ve probably participated in more webinars over the last two months than I have in the last two years.  And, of course, as so many people were – and, to an extent, still are – limited (homebound) by the pandemic, more and more eyeballs are being driven to video content.  People are looking for three Es – entertainment, education, and escape.

Congratulations Indie Artists – People ARE Listening to Your Music

By: Bruce Wawrzyniak

Woman on train listening through smartphoneSo much of the talk around indie artists always ends up coming back around to streaming and the royalties earned (or not earned) from such.  Am I right?  This could be just two or it could be two hundred indie artists gathered together (well, pre-coronavirus, in the case of the latter).  Or, it could be you thinking about your own music distribution and the consumption of what you put out.