NHT Blog

Your website can be a terrific marketing tool for your music. Or it can be something that you forget about and only remember to update every half a year or so. Maintaining a website may not be the most enjoyable task in the world, but when done right it can grow your fan/listener base tremendously.

It has come to my attention that there’s a whole generation barely even using email.  There’s probably a debate that consists of them calling me old and me (arguing that and) saying that they’re missing out.  But regardless of your age, if you think you’re missing out on opportunities, it might simply be because (gasp) you did send one email and then gave up, moved on, when you didn’t hear anything back.

I was surprised when speaking to a colleague recently and heard a reaction of unfamiliarity when I used the term “solopreneur” and he later asked me, “What was the word you used again?”

There are probably more people than you realize who are running their own business these days.  Even if they have a full-time job but are also running a side hustle that could almost make an argument for being full-time, the latter is likely their own business too, so to speak.

To many artists and bands, recording in a studio can feel exciting, but at the same time feel nerve-racking. You’re about to record your masterpiece. Exhale.  That’s it, breathe. Here are six tips to help you when going to record there:

Your website is one of your most valuable tools for being found by fans all around the world.  Unlike social media accounts, you own your website and its content.

For those that feel they might not need one, or, don’t prioritize it, here’s why your website is better than only using social media:

Every recording artist has a first time, meaning, their initial visit into a professional recording studio.  It can certainly be overwhelming in more ways than one.  Part of what you’ll need to sort through is who everybody is and what they all do there.

For those that perform music who are fortunate to be getting bookings and stepping back on-stage again, there’s another opportunity not to be overlooked.

After all those months of sitting at home waiting and wondering when the pandemic would end and “settling” for only being able to perform online, you’re starting to put some dates on your calendar.  I know, finally!

Yesterday on the official Instagram account for my weekly “Now Hear This Entertainment” podcast I posted a quote from a past episode.  It was said by nationally known comedian Jim Florentine, who also happens to have his own podcast, which I listen to fairly regularly.  Admittedly, this week’s blog might be influenced to some extent by him and the fact that he is always referring to people who act like sheep, meaning, just following the pack.

Back when I used to go to a recording studio to record my weekly “Now Hear This Entertainment” podcast, I learned that one of the biggest compliments that I get about the show is the guests reacting with, “Wow, that’s a great question,” or, as some have said on or off the air, “You ask really good questions!”

This is quite the rollercoaster ride we’re all on, is it not?  We went from the whole world for all intents and purposes shutting down, to some hope that there was light at the end of the pandemic tunnel, to then a second wave of the Coronavirus, and well, yeah, you know the ups and downs from there.