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Avoid Inappropriateness in Your Indie Music Career

By: Bruce Wawrzyniak

Over the weekend I attended a ticketed performance by an up-and-coming trio that performs live with a bass player and drummer also joining them on stage.  I must say that they more than exceeded my expectations going into it.  To be honest, I really went into it unemotionally, but sure came out having been moved, although first to a disappointed mood and then to a very impressed demeanor.

It Costs Nothing to Support Another Business or Creator

By: Bruce Wawrzyniak

It has been refreshing lately to see a few folks posting on social media about someone other than themselves or their own business.  And in this context, I’m not referring to people who are posting from a personal standpoint, meaning, sharing on, say, Instagram, a picture of an immediate family member.  (Although, to be sure, not that that doesn’t count for anything.)

Be Mindful of Who Knows Who

By: Bruce Wawrzyniak

In last week’s blog I made a reference to “Who do they know,” as I suggested that you keep in mind how making the right first impression on someone could lead to a referral, even if the person you’re talking to doesn’t end up doing anything with you.  This week’s post takes a look at that from a different, cautionary, perspective.

Make a Good First Impression – Even via Telephone

By: Bruce Wawrzyniak

I was meeting with one of my clients recently and she talked about an opportunity I’d gotten for her and how she looked at that and took gratitude all the way back to the people responsible for the two of us ever having met in the first place.

Connections, moments, meetings, introductions can really be powerful.  Talking to someone for the first time can be a true make or break moment.

Speaking, Getting Opportunities, the Potential TikTok Ban, and More

By: Bruce Wawrzyniak

I’m emptying out my notebook today with a lot that I’ve been accumulating.

In no particular order:

Please be enthusiastic when you speak.  Whether you’re being interviewed or if it’s a situation where you’re actually doing a speaking gig or even a performer who is on stage and talking in between songs, have some good, positive emotion.  I saw a speaker get asked a question recently and their answer started off with, “Ummm, eh.  I don’t know.”  Coupled with the disinterested monotone that this person had, I immediately discredited them.

To YouTube or Not to YouTube, That is the Question

By: Bruce Wawrzyniak

Last week I was in San Diego attending Social Media Marketing World.  The week before I had been in Las Vegas for Podcast Movement Evolutions.  The two events came just over a month after I was in Orlando for Podfest Multimedia Expo.

It should come as no surprise that at all three of those events the topic of YouTube came up over and over (and over) again.

Bravo, Jesse Felder, for New Single, “So Sweetly”

By: Bruce Wawrzyniak

It’s ironic that this song was released on Valentine’s Day since it deals with sensing that something is wrong in a relationship.

But, wow! It's a hit! I was still in the first verse of “So Sweetly” by Jesse Felder and was already thinking, "I want to add this to my OWN personal Spotify playlist." While it's not something I went through, the message is still so powerful that it touched me anyway.  In other words, it did what a song should do (made me feel something). Bravo!