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Personalize Your Communication

By: Bruce Wawrzyniak

Handshake through computer screenI remember many years ago working in a pro sports press box, and routinely hearing a public relations staffer answer a reporter’s question with, “It’s in the notes.”  Essentially he was wanting them to look up the information themselves rather than just tell them the answer.

The Importance of Accurate Video

By: Bruce Wawrzyniak

Video iconLast week I observed, first-hand, someone missing out on a booking because of what the host didn’t see.

The person doing the booking for an upcoming special event relied solely on the talent’s YouTube videos to show what the host would be getting if they decided to move forward with the booking.  And therein lies a lesson for all to learn from.

Collaboration, Not Competition

By: Bruce Wawrzyniak

CollaborationI had meetings three days in a row last week, getting to know some fellow business owners and seeing how we can help each other.  In one case it sparked thoughts of another business owner I’ve gotten to know who does almost the exact same thing as the individual I was meeting with.  It turned out that they already know each other.

Maximize – Monetize! – Your Time

By: Bruce Wawrzyniak

Time is MoneyIt’s an old cliché but it really is true – time is money.  Minimum wage here in Florida is now, for 2016, up to $8.22 an hour.  Many professionals you encounter will tell you what their rate is, charging by the hour.  Employees want double time if they have to work above and beyond their eight-hour day.