NHT Blog

Last night the Grammys were given out, as shown on CBS.  In today’s reports about the winners, losers, and performances there will likely be a mention about the ratings.  And my question to those who aspire to one day be a nominee is, were you watching?  If not, what was the reason?

It would be interesting to see how many impressions Tom Brady’s name gets today after having been the MVP of the Super Bowl yesterday.  (I just gave you another one, #12.  You’re welcome.)  Equally fascinating, though, would be how many occurrences of ‘Katy Perry’ there are in light of her having been the halftime feature of the Patriots-Seahawks game.

I didn’t know what was more surprising when I came across an independent artist’s website recently – that upon clicking the Facebook link I found that he hadn’t posted on there in almost four months, or that he still had MySpace as one of his social media icons.

Hopefully the readers of this blog are aware of the weekly “Now Hear This Entertainment” podcast.  It’s free to listen (here or via iTunes,

Perhaps there should be a sub-head for that title.  Or maybe the headline should be longer.  Regardless, rest assured that this blog is about branding and putting the best face possible on your business.  These are not thoughts that would imply vanity or promoting materialism.

There was an Alan Parsons Project song back in the day called, “Games People Play.”  The lyric, “Where do we go from here” comes to mind as this new year begins.  It’s actually kind of sad that I even have to write this blog to say this to the unmotivated, because you already know what you have to do.  And for that matter, Nike has already issued a three-word edict that should be plain and clear.

There are no doubt countless other blogs, articles, features, etc. being written this time of year with that same headline – or something awfully close.  In this particular case you’re probably expecting a look back at the major music news headlines from 2014.  You’re thinking this is going to be a recap of which artists’ new albums soared and then those that flopped.

I’m starting off this week with a persistent cough that started as a sore throat.  Not fun when Christmas is just a couple days away.  It’s also bad timing what with being scheduled as a guest on a radio program tomorrow.

The clock is ticking.  Christmas is just ten days away.  Last minute shoppers are, well, waiting until the last minute.  Travelers are starting to think about preparations for heading out on the roads.

Radio stations, music-on-demand channels, and even video fireplaces are all playing holiday music in full force by now.  Indeed, Christmas is less than three weeks away.