NHT Blog

As a result of my being such a tireless, devoted, energetic, enthusiastic entrepreneur, it saddens me that people that can be excelling during the coronavirus pandemic are doing the opposite.  The attitude of, “Oh well, I guess there’s nothing to do but wait this out” will only result in being left at the side of the road while the vehicles driven by us creatives race past.

While this blog every week is always aimed at presenting helpful insights for the aspiring performer – not unlike the “Now Hear This Entertainment” episodes every Wednesday – I also am quick to clarify that this is not a news site.

Watch on Facebook for the Garth Brooks live stream concert tonight.  And if you’re an indie musician, take notes.  After all, if you haven’t already started, you should be live streaming too.  A lot.

So you read part one of this blog series and you’re feeling really good about your newsletter. Nice work! Now, my friend, it’s time for you to level up by implementing these three email marketing trends so you can surprise your audience and keep them hooked. 

Yesterday concluded four days for me in Orlando, where I was a speaker at Podfest Multimedia Expo and, of course, absorbed all kinds of new knowledge and lessons that will be of help in continuing the weekly “Now Hear This Entertainment” show.

Music has been a part of me for as long as I can remember. From singing to my dolls at age two, to teaching myself how to play “Flashlight” by Parliament at ten, to arranging my first instrumental piece at twelve, I can honestly say that music is equal parts who I am and what I do.

Two weeks ago in this blog I wrote about merchandise and touring being two of the big areas where indie musicians look to make money; or, more so, that streaming isn’t one of them.  However, is sending money electronically, and not necessarily audio, a way that performers can be making more?

It’s ironic that the six-year anniversary of the “Now Hear This Entertainment” podcast should fall on the same day that the weekly blog is published.  After all, that’s a big part of how this milestone was reached – by being on-time.

More and more lately on “Now Hear This Entertainment” guests tell me that where you best stand a chance of making any money in the music business these days is merchandise and touring.

As an independent artist, you’re obsessed with creating ways to stay engaged with your growing fan base. Social media moves fast and in real-time. Live shows provide face-to-face human connection. Merchandise lets people walk away with a piece of your brand.