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By: Bruce Wawrzyniak

Dont Wish For It_Work For ItOne week after posting a blog about helping you understand key acronyms used in the business world so that you can stay with those conversations and be sharp for the meetings and events you’re attending, I’m going to slightly retract that information.  Only because, it all doesn’t mean anything if you’re sitting at home doing nothing and making no efforts to go out anywhere to network or pursue new business.

I once worked for someone who used to emphasize the importance of attending as many meetings as possible.  He used to tell us that, quite simply, if you’re not there they’re going to forget about you.  Why would anyone remember the name of (brand, service, product) if they don’t see you?  Some might call it the old “out of sight, out of mind” adage.

Knowing acronyms the likes of the few I threw out last week don’t mean a thing without good old fashioned hard work.

A whole blog simply telling me to work hard?  Or work harder?  Yes, absolutely.

I have written two books.  I host a show that has been delivered on-time, every week for approximately two years now and has listeners in 100 countries around the world.  I have served clients in cities such as Nashville, Los Angeles, and Atlanta, among others.  I have been featured in media such as iHeartRadio, major daily newspapers, network TV affiliates, and have placed clients with the likes of major outlets such as SiriusXM Radio and Entrepreneur Magazine, to name just two.  And how have I achieved all that?

Through hard work.

It was not an attempt at being cute when the following text was put on the Contact page of our website: “Hours of operation: PR is a 24-hours-a-day-business.  We're always on call.”  If you’re only going to work 9-5, with a lunch hour somewhere in there, you can’t expect to do anywhere near as much as those that aren’t afraid to work into the evening and on the weekend.

I have witnessed first-hand someone who can find any excuse in the book to not work.  Quite frankly it really turns me off.  But I also don’t waste time trying to turn that person into a hard worker.  My time is just too valuable, plus I don’t need that type of negativity around me.  A fellow business owner recently made a statement that he’d rather invest extra time on a great employee than on one who is pulling people down.  I get it.

So the question is, which one are you?  And do you realize that if you’re not working hard and not getting results then you don’t have any room to complain?

Roll up your sleeves and get to work.  And when you get there, work hard.  And when you’re ready to take a break, work harder.  Yes, I know, the saying is, “Work smarter, not harder.”  But for starters, work longer and that in itself will be a start to working harder.  When you start seeing the results you’ll get from not being so cavalier, you’ll only want to work that much more.  When you have so much success that you can’t keep up, that’s when you’ll switch to working smarter instead of just harder.