The author of the Wall Street Journal best seller “The Art of Being Unmistakable,” Srinivas Rao checks in from San Diego, where he manages to surf almost every day to balance his workload. He has been interviewed by Glenn Beck, who called Srini’s book “one of the most important pieces of writing I have seen in quite some time.” We also talk about his “Unmistakable Creative Podcast,” which has surpassed 500 episodes and had guests ranging from Seth Godin to bank robbers to artists.
“What you’re building is a living, breathing thing, and you don’t get to a point where you don’t have to feed that living, breathing thing.”
“Great art isn’t something that gets created on an assembly line.”
“True mastery is figuring out what those talents are and nurturing them until people can’t not pay attention.”
“If you look at something you created and it doesn’t turn you on, how the heck is it gonna turn someone else on?”
“Can I do this for 10 years? Do I want to be doing this for 10 years?”
“It’s a harsh reality but some people just don’t have the talent of the thing that they’re trying to quote unquote make it in. And, if that’s the case, then you’ve got a hobby.”
“With every single step you take forward, the view starts to change.”
“Copy = pale imitation = ignored.”
“I’m not a podcaster, I’m a storyteller that happens to use podcasting as a medium to get those out.”