NHT Blog

I have often adapted the expression “You can’t be all things to all people” to instead imply that you can’t be on every single platform – industry-specific or social media.  But you do, however, need to be on some, meaning, enough.

Consider the source.  We’ve all heard that expression, but do we execute that when evaluating opportunities?  I’m really starting to wonder.

Musicians, podcasters, creators, it’s time for a little warning.

It’s Labor Day, when lots of people get the day off from work to, well, have a day off as a reprieve from all that they do every day at their job.  While the 2020 edition will probably look different thanks to the still-prevailing Coronavirus, this typically is a day when people will have a cookout and/or do some kind of family picnic. 

From time to time you see guest blogs posted on this site, generally identifiable as such by someone’s byline other than my own, and usually a brief (italicized) intro paragraph letting you know who the writer is.

It’s time for an empty-out-my-notebook blog entry.

In no particular order…

Whatever it is that you create, don’t promote to fellow creators.  They are not your audience.  Go to the people who do consume whatever you put out, whether that’s music or podcasts or books or something else.  Here’s what I mean.

They tell stories about Elvis Presley in his heyday being criticized – labeled as scandalous – because of the way he would gyrate his hips on television.  Viewers were appalled at this sort of demonstration.  In those times this was more than frowned upon.

Vocalist, actor, songwriter, and producer Terry Barber was the guest on Episode 333 of the weekly “Now Hear This Entertainment” podcast.  In the time since that interview was released, following him on social media has been a study in watching a lot of what he built up come falling down, as he details in this guest blog.

Facebook: The $52 Billion Dollar Company That Doesn’t Care

Last week on Episode 338 of “Now Hear This Entertainment” you heard Jack Forman, the president of BiCoastal Productions, a New York City-based concert and theatrical booking agency, talking about (among other topics) cold calls that he receives.  He referred to unsolicited phone calls, U.S. Mail, and, of course, email.

If Taylor Swift were a baseball player, she’d quickly find herself behind in the count, 0-2.  As quickly – and in the same timing – as the Major League Baseball season started, so has the songstress initiated a new campaign that, like the proverbial boys of summer and their bizarre 2020 season, seemingly will require an asterisk also.

In an interesting turn of events, I suddenly find myself mired in a three-interviews-in-less-than-two-weeks run, meaning, where I’m the guest this time instead of the host.  The most recent (and second) of those came yesterday during a show that was being streamed live across Facebook, YouTube, Twitch, and even BandLab.