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Use Analytics, Know Your Audience, Talk with Them

By: Bruce Wawrzyniak

I’m in Las Vegas right now at the NAB Show. I also am already registered to attend Social Media Marketing World next March in San Diego.  I’ve written blogs on here before about the importance of professional development, so it’s important that I practice what I preach.

That being said, I was already planning to write about social media posting today, but a session I attended here yesterday reinforced it for me.

Report on Your Live Performances Accurately, Every Time

By: Bruce Wawrzyniak

Last year around this time I posted a blog about not exaggerating when it comes to the size of your business, your company.  If you’re a solopreneur, I wrote, just admit and be proud of that.  But I’ve witnessed enough in the almost twelve months since then that I need to provide a sequel to that post.  The behaviors that I need to discourage this time around can only help you avoid someone coming away disappointed from what they expected.

Copyrighting is Serious Business

By: Bruce Wawrzyniak

It’s ironic that what I’m writing about this week is flaring up right as I’m in the middle of working with a recording artist client on getting some of her original music copyrighted.  I guess if nothing else it symbolizes how important it is in the music business to get that task taken care of.

Being Honest and Responsive Will Serve Your Indie Music Career Well

By: Bruce Wawrzyniak

We’ve all heard the expression, “It’s a small world.”  Living in Tampa, I’ve always taken it one step farther and said, “It’s a small world, after all, as they say just an hour east of me over at Disney World.”  I know, it sounds like a ‘dad joke.’

The fact is, the longer that you’re in the music business the more you’ll find that it honestly is a small world.

6 Tips for Indie Music Performers

By: Bruce Wawrzyniak

On social media apps like Instagram, we often see users put up a whole bunch of photos accompanied by a caption of “Photo dump,” sometimes adding “from this weekend” or “from my vacation in (destination).”  For me, this week’s blog is a notebook dump, as there have been a lot of observations accumulating that I’m ready to share with you, in no particular order.

How to Get Repeat Bookings

By: Bruce Wawrzyniak

I know, it’s exciting.  The world is back open for business and live music is happening anywhere and everywhere.  Independent artists have returned to the places they’ve loved performing and are on the prowl again for new sites that will book them to play.

It’s time to get paid, a colleague of mine always liked to say.

Putting a Priority on Getting Better

By: Bruce Wawrzyniak

As the world has opened back up, in-person events are back in full swing although there are still some great offerings being made available online.  The fact remains that professional development has to continue to be offered whether that’s face-to-face or via video conferencing or a hybrid model that combines the two.  There’s no shortage of continuing education if you look for it.