In sales, one of the things you want to accomplish is to get your potential customer to say, "Tell me more." In the case of the song, “Teeth,” by Ergo, Bria, as I listened, I kept wondering, "What's next?" That's a "sale." It's successful in making me stick around for the whole track.
It’s tough to pull off a good whisper intro, but once the track got moving, I liked the singing voice. The song moves around a bit, in a good way. If you’re ready to rock, come to this track (being released next month). But then the vocals do float nicely over the first verse on the way to a chorus that if experienced live you darn well better not still be sitting during.
Ergo, Bria – and I’m still trying to understand the placement of the comma, by the way – is tearing it up on guitar in a way that is sure to continue to turn heads. Shame on me for not having had her on my radar to-date, what with her having an impressive 26 thousand monthly listeners on Spotify. It makes me think of the rapid ascent that “Now Hear This Entertainment” Episode 126 guest, Jackie Venson, has had.
Since “Teeth” isn’t out yet, the song obviously isn’t on Spotify. But, as pictured above, I did find a live video of it on the artist’s official YouTube channel.
At a time when we seem to be under an invasion from hip hop, it’s good to see a response from the rock community. Maneskin has caught my attention and now Ergo, Bria is demanding that we stand up and take notice of her with this power track.
Written and produced by the artist, it was submitted to me with this description: “This song ‘Teeth’ is an encapsulation of when people are shown and taught a way of being and then it goes to the way of the negative. This leaves one to just GRIND THEIR TEETH. It has actionable sound and lyrics with high vocal yelling and high energy from the band.”
Ergo, Bria has done well here. Yes, she has come up with a song that fans of this style will dig. But more so, her strategy is effective. Here’s what I mean.
At the beginning of this post, I started out referring to a sales process. In the case of this song, the artist gets it into the hands of folks like me who will write something favorable – well, they should after giving this firecracker a listen – and it can only create demand. Of course, I’m sure she will set it up for pre-save on Spotify, which will only then help with the already impressive totals that she has on that platform.
From there, the success that I anticipate she’ll have with the release of the song should only make audiences want to hear it live. And thus, she can book more shows, as I read that she has already been doing. (Bring your energy if you’re going to one of her shows. This is not a sweet, couples only, serenade performance.)
While that might be the proverbial 25-words-or-less version of the logical path that an indie artist like her will follow, it – as they say in Nashville, where she currently hangs her hat – starts with the song. With “Teeth,” she has crafted a track from which she can continue to flourish.
I have been working with indie artists from around the United States for 19 years now, providing management, promotion, and booking services. Take advantage of all my experience and call me to pick my brain on whatever challenges you’re facing in or questions you have about your entertainment career. Let’s make sure you keep moving forward and are getting enjoyment out of your pursuits.