Holiday Music – To Record or To Listen?

Radio stations, music-on-demand channels, and even video fireplaces are all playing holiday music in full force by now.  Indeed, Christmas is less than three weeks away.

I will admit that just last night I was spinning some CDs that were strictly seasonal.  At the same time, I was saying that I admire when artists create original Christmas songs instead of just putting their own treatment on the standards that have been around for years.

Which brings up the question, should you record a Christmas album?

The question is not unlike, “Should I (or we) record a live album?”

The answer (to both) is, it depends on what stage of your career you’re at.

A musician who is just starting out, and has put out one CD at the most, probably isn’t in demand enough for people to be clamoring for a live album or even a holiday album.

Mind you, some arguments can be made against this position.  For example, I know one performer in particular who said they’re just not a studio musician and feels that their sound is best experienced live.  I understand that, but, if you don’t put out many studio albums, you probably won’t do much touring (to support them), and thus your following likely won’t grow to the point of throngs of fans waiting and hoping for a live album.  Similarly, someone might say, “I’m just a hobbyist.  I’m not looking to become the next Katy Perry.  I like Christmas music and I have a good voice.  And thus, I want to record an album of me singing Christmas favorites.”  That’s fine, but it’s also a lot of expense to go to for what is probably just going to be gifts for friends and family.

If you’re somewhat established and have been quiet on the recording front, perhaps a Christmas album (or EP) is a way to get some new music out there while the well is dry as far as secular/non-seasonal songs are concerned.

If you don’t like Christmas music, strongly consider grinning and bearing it.  By and large, bookings throughout December are going to want, if not expect, holiday music.  You could be leaving a lot of money on the table if you turn the gigs down because the host wants Christmas songs.  You might feel better about doing them if they’re your own!

Are there exceptions to all this?  Sure.  One need look no further than some of the hand-picked boy bands that used to get thrown together, an album whisked out the door, and then boom, a Christmas album on store shelves in time for Black Friday.  But you likely aren’t in such a situation, so be smart and make an informed decision rather than thinking you might be making a quick buck.  Christmas albums aren’t for every artist and there’s a reason for that.