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By: Oren Sharon

Let’s be real. If you’re dropping music in 2025 and still waiting for “the right person” to randomly hear it, you’re doing it all wrong. These days, it’s not just about putting your track out there, it’s about knowing how to promote your music smartly. Music industry professionals are already using this method to boost their artist performance using Spotify promotion services. There are many services out there, such as Playlist Push or Indie Music Academy, that are offering music promotion services, but the new combo plan at One Submit really takes it to the edge.

The New Powerful Combo Plan

That’s where Spotify promotion comes in heavy.

One Submit offers a new plan that offers artists an effective way to promote their music and get it on algorithmic playlists, fast and efficiently.

Powerful Meta ads (Facebook + Insta) are being combined with Spotify submissions to Spotify playlist curators. This method blasts Spotify’s algorithm with organic streams from different sources.

It’s called the Combo Plan.

Here’s how it works:

•    One Submit creates 15 short video ads for your song and runs them across Insta and Facebook ads
•    At the same time, they send your track to their music curators using their playlist submission plan
These independent music curators are basically self-service Spotify curators running playlists. When they listen to something they like, they’re adding the artist’s song via a playlist placement.
•    Result? Spotify’s algorithm starts noticing that your track is moving, and boom, it kicks in.

They’ve had songs hit algorithmic playlists just a few days into a campaign. As in, thousands of streams without needing to keep spending on ads. The algorithm just keeps feeding your track to new fans while generating more and more streams

Here are a few examples of recent campaigns

“The Quiet North” is a brilliant new artist from Norway. One Submit launched his campaign once the song was released on July 7th, 2025. A few days later it triggered Spotify’s algorithmic playlist and got on Radio and Release Radar playlists, generating close to 4k streams in the first ten days of the campaign.

How One Submit helped trigger Spotify's algorithmic playlists

38% of the streams are coming from algorithmic playlists; this means the artist does not need to spend additional budget on promo playlists. Spotify’s algorithm is doing it for him.

How One Submit helped trigger Spotify's algorithmic playlists

What Are Algorithmic Playlists Anyway?

Algorithmic playlists are personal, tailor-made playlists generated by Spotify’s machine learning algorithm. In other words, your Discover Weekly playlist will sound different than other users on Spotify.

They are generated automatically by Spotify’s recommendation system and personalized for each user. If your song lands on one or more of these playlists, they’ll expose your music to a new audience and potential fans.

These playlists are your best friend as an indie artist trying to grow.

Here are the main ones to know:

  • Discover Weekly—drops every Monday, filled with new music Spotify thinks you'll like based on what you listened to in the previous weeks.
Spotify Discover Weekly playlist screenshot
  • Release Radar:
    Every Friday, it includes new drops from artists a user follows or might like.
  • Spotify Radio: 
    Based on a specific artist, song, or playlist, this never-ending stream puts your track next to similar vibes.
  • Your Daily Mixes: 
    Personal playlists based on listening history; sneak into one of these and you’re golden.

These playlists aren’t hand-picked; they’re powered by data. So, when your song starts getting engagement (plays, saves, playlist adds), the algorithm takes note and starts testing your track on more users. And when that goes well... things snowball.

But Wait, What About Editorial Playlists?

Okay, real talk, editorial playlists are the big leagues. Think Rap Caviar, Fresh Finds, Lorem, and New Music Friday, all curated by Spotify’s in-house team.

Spotify Fresh Finds playlist screenshot

But here’s the deal: the best way to even get close to them is by showing traction first. That’s where algorithmic playlists come in. When Spotify sees people vibing with your track through playlist promotion and ad traffic, you start showing up on their radar.

One Submit Doesn’t Work with Just Anybody

The artist's track needs to be top notch in order to generate good results on One Submit’s combo plan. That's why they’re picky. They only work with tracks they believe can really hit. If your music slaps, they’re down to help push it.

Think your track’s ready to blow? Submit it to the Combo Plan and One Submit will take a listen. If it’s got that juice, they’ll get back to you – fast.

Bottom Line

There are many music promotion services out there, but if you’re trying to grow organically, get on algorithmic playlists, and maybe even land some editorial heat, you have to move smart.

The Combo Plan on One Submit is currently the only platform that offers such a service that will generate your song the right streams to trigger the algorithmic playlists.

The plan is dedicated to pro artists with great music, released, new release or pre-released.

Find out more on the One Submit website.

One Submit is an independent music promotion service, offering independent artists music submissions to record labels, radio stations, Spotify playlists, and YouTube music channels.