A content creator and keynote speaker who was a Las Vegas nightclub promoter for more than eleven years and now coaches musicians on how to establish themselves and make a career, saying, “All musicians know how to be creative, but not all know business and marketing.” He is also a practitioner in Positive Psychology, which he says is done so his clients don’t end up joining the 27 Club. Over the years he has been a part of events that have included the likes of Tiesto and Steve Aoki, among other notable names in entertainment. He even attended the Billboard Awards and tells that story during this interview.
“I worked for – both independently and also for the venues – at all of the major nightclubs in Las Vegas. At one point or another I’ve worked at all of them.”
“I still continue to network with (the Las Vegas nightclubs) and work with the venues, but now I’ve moved on to… starting an agency, helping musicians.”
“I would go out every single night and every single day that I wasn’t working, and I would still technically be working because it was more like a lifestyle.”
“They say that the average person meets about ten thousand people in their life. I don’t know how true that is, but, if that is, I’ve doubled that in phone numbers alone.”
“Find a desire that people want… disturb them in a way that, thinking, ‘Huh, I don’t have that desire,’ and then… using your product or service to guide them into your product or service, and that is within any industry.”
“When people would hand me their business card or their CD – and by the way some of the CDs were blank – I’d have to direct them to the website because as a club promoter in Las Vegas, my job isn’t to book artists. My job was just to pack the venue in any way possible. So, any artists, if you want to work for the nightclubs in Las Vegas, then, I would recommend just going to the website directly. As cliché as that sounds, that’s the actual process. I wasn’t a booking agent. But nowadays I’m starting an agency where I am able to book.”
“If you actively try a different approach, which is, reaching out to the venues that you actually want to perform at, that’d be better than just handing out your business card to just everybody and everything.”
“When someone feels burnt out or overwhelmed, it’s not because they’ve been working too hard, more or less. It’s the fact that if they’re overwhelmed, they don’t know what their outcome is anymore.”
“You’re gonna end up signing a contract ‘cause you don’t know business and then next thing ya’ know your masters are gone.”
“Universal Music Group… pulled out of TikTok just recently… so there’s a huge void on TikTok right now where people just want to start using music for the background of their videos… So, one thing that people could do is, they can just start going live on TikTok… You could put your live concert on Live, and, you could start creating music, show them the process on your Live.”
“One of the things that I’ve had the privilege to do was get invited to the Billboard Awards in 2019 and sit behind Drake and watch him get his award.”