Here’s Why You’re Getting Passed Over

Sometimes we get so busy, so focused, doing our own thing, we don’t pick our head up long enough to see what else is out there.  Whether it’s from the comfort of your own home or out socializing or attending a professional development event, it’s good to take time to observe what others in your industry are doing, meaning, comparable to some of your own initiatives.

In a roundabout way you can almost say that, with a different hat on, I was doing exactly that last week.  And wow was I surprised at what I saw.

I’m referring to email pitches that are being sent out on behalf of performers and/or their online destinations (or lack thereof) that links led me (or didn’t lead me) to.

Of course, I send out emails on behalf of clients, trying to get them booked into interviews or their music played, or similar opportunities.  So, to see what others like me are sending out is helpful as a point of reference.

But recording artists – do you know what’s being sent out on your behalf?  Or, to turn the tables, are you providing them with what they need to help make you look good?

I was shocked at some of the emails that some of you are sending out yourselves.  I was also surprised at the contradiction I saw when it comes to artists crying poor, yet seeing PR agencies sending emails out on your behalf – only to lead to Facebook music pages that have less than 200 Likes?

Of course, that’s when there were Facebook music pages for me to land on in the first place.  Whether I ended up on someone’s personal Facebook timeline or there was no Facebook link, I almost got a sore neck from shaking my head so much.

The same goes with Twitter, by the way.  I would end up on some Twitter accounts and tell myself, “This person would be better off not even having a Twitter account then have people like me see that they have less than one hundred followers.”

It is here that I should tell you that I was looking for potential guests for “Now Hear This Entertainment.”  So, realize that I was coming from the same perspective as the very people you’re trying to attract.  If the emails you or someone on your behalf are sending aren’t netting the desired results, this blog is telling you why.

Heck, I saw some websites that looked like they’d been done back in the 90s and never been touched since (design/style-wise).

To be fair, there were some that looked great, had the information I wanted, and landed me on robust social media accounts and impressive looking websites.  The rest?  Disappointing.  Really disappointing.

Pictures, music samples, videos, a comprehensive bio, recent activity.  These are all essential but not huge challenges for you to provide.  The more complete and the more current and the more professional your presence is, the more likely you’ll start getting Yes responses to the opportunities you’re currently missing out on.

Book a private, one-on-one video consultation with me so I can look over your materials and help you improve the public face you’re putting on.  Draw on my 15 years of experience doing publicity in the entertainment business and be proud of every one of your brand’s touch points.

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