I went through it too. In 2020 we all moved our entire lives inside. Both “quarantined” and “shelter in place” became a regular part of our lexicon. It almost makes you cringe now to hear those terms because we can only flash back to the worldwide shutdown and the negative memories that we connect to that time.
Everybody also discovered how valuable of an asset videoconferencing can be. Not only did remote staffs hold internal meetings through the likes of Zoom and Google Meet and Microsoft Teams, but actual events were successfully held online. Another buzzword, pivot, comes to mind, and that’s exactly what event organizers did. Heck, even the indie music world found out that in the absence of venues to go perform at, they could simply live stream through YouTube or Instagram or Twitch or Facebook.
Heck, on Episode 338 of my weekly “Now Hear This Entertainment” podcast, released July 29th of 2020, Jack Forman, the president of BiCoastal Productions (a New York City-based concert and theatrical booking agency) even said, “Virtual will continue to rise. It will continue to get more and more innovative. And it will continue to improve as people continue to accept it for what it is.”
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Then the world started opening back up and, understandably, people flocked to anywhere that wasn’t their residence. Meeting planners went back to in-person events and performers got back on the stages they were used to standing on to entertain audiences face-to-face.
The problem is that everyone started talking about “Zoom burnout.” And sure, perhaps too much time had been spent online, staring at laptop or phone screens or into a webcam, but after what should’ve only been a reprieve from it, there needs to be a realization that there’s real value in leveraging videoconferencing platforms.
We recently launched a new website for an author client and just under two weeks ago I was able to get online to talk face-to-face (virtually) and give a demonstration that served as a tutorial for how to navigate through the back end and post on the website.
Every Friday afternoon there is a Now Hear This staff meeting that happens via Google Meet since we’re not all under the same roof or even in the same state.
On the episode of “Now Hear This Entertainment” that will come out next Wednesday (Nov. 15) you’ll hear a real innovator who is harnessing all the tools we have available in 2023. He is embracing the various platforms to move business forward whether it’s film projects, music, or other work.
Next week also marks the 9th Annual Audio Developer Conference, a not-for-profit event that serves as an educational and resource hub for audio developers worldwide. While the in-person version is happening in London, potential global attendees can still benefit by participating online via the Gather Virtual Venue (see image at top). The annual gathering is, “dedicated to celebrating the diverse spectrum of audio development technologies, spanning music applications, game audio, audio processing, and embedded systems. ADC's core mission is to empower attendees to develop new skills and foster a network that bolsters their career advancement.” So why would you pass up the learning potential simply because, “I spent enough time with virtual events during the pandemic”?
Think of what you could be missing.
Last Wednesday night, Blake Morgan (the guest on NHTE 386 and NHTE 208) did a live show in New York City, but also made it available to the streaming audience. And this Thursday (Nov. 9) I have recording artist client Frankie Raye booked to perform on “Jeff’s Show,” which, you guessed it, is a livestream event.
Did you ever eat something you hadn’t had in a long time and thought to yourself, “Oh my gosh, why has it been so long since I’ve had this”? Don’t miss out on leveraging videoconferencing platforms all because you had enough of it three years ago.
What’s holding you back in getting ahead with your career? For close to 20 years, I’ve been helping folks across the U.S. from indie music artists to authors, entrepreneurs, actors and filmmakers, small business owners, and podcasters. Let’s jump on a call and talk about what you’re doing and where you’re trying to get to. Take advantage of all my years of experience to ensure that you’re pointed in the right direction. I’ll look forward to chatting with you!