If you’re seeing that headline and already being turned off, let me reference a Billy Crystal/Meg Ryan exchange from the movie “When Harry Met Sally.” After telling her “Somewhere between thirty seconds and all night, that’s your problem,” he hears her shoot back, “I don’t have a problem.” And he confidently replies, “Yeah you do.”
Granted, I realize that we are in some really, really challenging times. When AAA says that prices at the gas pump (five dollars a gallon?!) have reached a new high for the nationwide average, clearly we don’t have the discretionary dollars that we did just a couple of years ago.
However, does that mean that our business shouldn’t be given a chance to succeed?
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The pandemic made it quite en vogue for people to work remotely. There were already lots of solopreneurs out there anyway. But did the quarantine and its impact force people to give up? You can still be a one-person operation and get help from outside sources rather than just winging it because you insist on going it alone one hundred percent. If you guess your way through things or accept them as they are because it’s about the best you can cobble together, you won’t get far. At all.
For example, I have projects that I know need to get done. Some of them are a tad bit on the wish list, or fall under rainy day items, but they’re not my top priority. Still, though, I know that my business will benefit from them getting done sooner than later.
The answer? Spending the money to have someone else do them for me. You’ve heard the expression, “Play to their strengths”? I have invested in professionals whose specialty area is doing what I know I’m otherwise not going to get to anytime soon. Business keeps moving forward and I don’t have to worry about stumbling my way through something or using my valuable time for something that one of these folks can do in probably half the time I would need.
Nowadays FOMO is a popular acronym. It stands for Fear of Missing Out. If I didn’t spend the money to have people helping me in the way that they currently are, I’d be fearful of missing out on potential business. Instead, I feel confident that I’m putting my company in a better position to see results.
Sure, nowadays there are resources like Canva or Fiverr, just to name two, and yes, I’ve used both and have been mostly okay with the results. But, remember that you get what you pay for. Paying a designer, hiring a Web developer, and investing in other experts can only contribute to you having a first class look to whatever your business is. Again, these do not have to be full- or even part-time hires. Independent contractors, freelancers, are in abundance and are used to handling multiple clients and projects. Tap into that expertise.
Have you read my blog week after week, month after month, and routinely read the closing paragraph where I invite the reader to book a private, one-on-one, online video consultation with me and said, “Yeah, someday I need to schedule time with him” – yet that was, say, two years ago? Is your website still the same as the day you’d launched it years and years ago? Do you have materials that you still hand out even though they’re outdated and/or there are cross outs on them?
Okay, sure, I’m able to sit here and write this because it’s a deadline I have for myself every week. But it’s also made possible because I know that certain tasks are being handled for me by other people literally as I sit here and write this (because I just saw an email come in from one of those folks, telling me where things stand with the work I’m having her do for me).
Doesn’t your business, your career, deserve to be put in the best possible position to succeed? When the money goes out, think instead about the return that you’re going to get and watch your business grow.
Now, here’s that link again so you can take advantage of my more than 18 years helping performers, authors, entrepreneurs, podcasters, and small businesses from around the U.S. Book a private, one-on-one, online video consultation with me and let’s discuss your challenges and the path forward to keeping you on track with your goals and objectives. Our conversation is completely confidential and is your outlet from feeling that you’re in it all alone.