In last week’s blog I referred to something I was working on that I’d hoped to upload to the Now Hear This official YouTube channel the next day. Oops. I missed by four days.
Regardless of me missing the forecasted release, however, there’s still a bigger takeaway that could be of help to many out there in the creator community.
I am often heard sharing a story of a client who I would tell, “We need something new on the homepage of your website.” And the client would respond with, “But I don’t have anything going on these days.” To which I would answer with, “Yes you do. Let me write something up and email it over to you to look at.” And just like that we would have a Latest News-type entry that we could put on that performer’s website.
I feel that I have a knack for making news where it otherwise seems there is nothing, as in the scenario above. I liken it to the Seinfeld episode where they were writing the pilot for the show and asked, “What did you do today?” And to the answer, “Nothing,” they came back with, “That’s a show!”
Coming up with something to post about is also a regular challenge when it comes to staying active on your social media accounts day in and day out. While that timeline might seem a little aggressive, it is, in fact, doable. I am proud of the fact that even though my weekly “Now Hear This Entertainment” podcast “only” comes out every Wednesday, I can still manage to come up with content seven days a week to post on the official Instagram account for the show.
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Where this all ties into the video project that I was late in getting out last week is this. If you’re a performer, sure, you can release a music video. Or, certainly, you can put up a video of a live performance – yes, even if it was from a recent live stream. After all, it’s about consistently putting out content and being seen so that you stay in front of people. Plus, of course, the more regular you are, the more that the algorithms like you and put your content in front of more sets of eyes.
But what if you’re not a music creator or even a filmmaker? What kind of visuals are there other than the obvious?
The answer is, your everyday goings-on that are so routine to you that you don’t even realize that you’ve got something there. People want to see the creative process. They’re curious as to how you do what you do.
So, the video I put out two days ago is a time-lapse video of setting up for and then recording (and then tearing down from) a “routine” podcast interview. Since the guest is just on Skype (audio only, no video) and thus his audio was only being heard by me, in my headphones, it otherwise wouldn’t have made for interesting video since the viewer would only hear my side of it. But, drop out the audio, speed it up (to 500%) and suddenly you can quickly watch everything I went through before, during, and after the recording, rather than sit through close to 50 minutes of real-time video that otherwise wouldn’t have been too exciting.
What do you do that you could create a time-lapse video for? Take a closer look at what you think is just routine, film it, speed it up, and publish it. To quote that Seinfeld episode, “That’s a show.”
What creative posts have you come up with lately? Tweet them to me via @NHT_tweets or share them in a post on Facebook or LinkedIn. Alternatively, write to me via email to let me know. Have questions? Need help? Schedule a private, one-on-one video consultation with me and let’s get you moving ahead in your entertainment (or podcasting) career.