Over the weekend I was having a conversation about hearing music that you identify with a certain period of time. It could be generational and/or it could be a specific occasion or maybe something you were going through.
Of course, for whoever the creator of that song is, that’s a good thing. Their music has accomplished what they set out to do back whenever it was that they first recorded what you might be listening to today. The goal was to make you feel something and six days after its release, six months later, or even six years later – or perhaps even an entire generation later – it’s still making an impact. Just as it did with folks who heard it the day it came out, it’s being heard and making someone think.
There’s a song that came across my desk recently that caught my ear too. It not only hooked me to listen to the track in its entirety, but it commanded my undivided attention. We all know what a big accomplishment that is since it’s so difficult to achieve in this day and age when there are so many distractions and so much multi-tasking.
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I liked “Lord Save Me” by Marina Maximilian. It did, in fact, really hold my attention, waiting to see where the song was going to go. Plus, the layered vocals were a nice addition to the track. The production quality is terrific. (For those of you listening to my weekly “Now Hear This Entertainment” podcast, you know that I’m not only a self-proclaimed audio snob, but in talking about audio interfaces from Focusrite, often say that poor production value could be what causes someone to hit the Skip button on what you’re trying to get them to listen to.)
But with “Lord Save Me,” perhaps most importantly, it's an honest song -- whether one agrees with it or not (which is almost irrelevant, at least as it relates to simply assessing the song itself). I honestly can see this track getting film or TV placement. In fact, the artist got a double victory out of getting this song in front of me (okay, maybe a triple if you count me liking it and then me writing this blog about it) because after the audio track was done playing I went to look to see if a music video had been done for it because I wanted to see the visuals that would’ve been matched up to it. (I was in luck as, indeed, there is a video -- pictured at top -- that has more than a quarter of a million views in only two-and-a-half weeks since its release!)
I also like that people who see the title and think, “Oh, a Christian song,” will be pleasantly surprised that it’s NOT. That said, it can be played across different (station) formats.
This is me saying Bravo to Marina Maximillian on a job well done (with the song and yes, the video too).
Here we are two-and-a-half weeks after Maximilian – one of Israel’s greatest and most notable talents – released the song and it has moved me to what you’re reading today. Already it has been streamed more than 53 thousand times on Spotify alone, with that number set to keep rising. Imagine two-and-a-half months, if not two-and-a-half years, from now when people are still discovering the song, or, hearing it again, and how it might impact them and the way it might make them feel or the memories that might come back for them from September 2022.
After all, isn’t that what music is supposed to do – make you feel something?
Let this be an inspiration to all of us creators in our continued efforts to make an impact on people.
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