August 5, 2018 -- Bruce Wawrzyniak was the guest on Episode 71 of the weekly "Nail The Sale" podcast. Host Rick Monsipapa asked Bruce to walk the listeners through various aspects of communications (public relations, media relations, marketing, the Web, social media) in terms of how it can help an entrepreneur, specifically with their sales -- or even hurt their efforts (by it being bad or something missing and so on). The two spoke about various actions that the listener can take toward their promotion, branding, and thus sales efforts so as to be better positioned to get a Yes. Listen to their conversation via the player below!