Beware of Too Much of a Good Thing

I get it that content creators and influencers want to keep up with the latest trend(s).  It’s by no means easy to be the first one out of the gate with something, no less guarantee that you’ll be the one to get credit for having started it.

Oh sure, you might have a video that goes viral, in which case everyone knows that it was yours, but I might also win the lottery.  Yeah, the odds are probably not too far off from one another.

Heck, after more than nine-and-a-half years of putting out a new episode on-time, every week of my “Now Hear This Entertainment” podcast, I’m still waiting for the one magic bullet episode; ya’ know, the one that lands me on “Jimmy Kimmel Live” or has the Recording Academy contacting me to ask if I’d like to host the GRAMMYs.  Eventually I’ll publish that one interview that “breaks the Internet,” as people like to exaggerate that they’ve done with something whose popularity they’re wanting to increase.

But stop for a moment and think of the trends that have come and gone.  And never mind those Halloween costume ideas you’ve been brainstorming for the upcoming 80’s themed party at the end of this month.  I’m challenging you to think of what was spreading like wildfire across social media yet now is a distant memory.

In a lot of cases, people don’t even want to think about the trends that are in the rearview mirror anymore because they overstayed their welcome.  Whatever was hot eventually got cold to the point of uncomfortably annoying.  The people who surf social media just got tired of seeing everyone posting their version of that TikTok dance.



And so it is that you need to stop and look at your current feed.  Ya’ know how everyone nowadays uses the expression “too soon”?  Well, in the case of what you’ve been posting, “too much”?

For example, if you are doing the GRWM (Get Ready With Me) videos, cool, that’s fun, I like them.  In fact, I just did one myself last week, showing me prepping to record an interview for the aforementioned “Now Hear This Entertainment” podcast.  But note that I only did one.  That’s all.  I do a podcast and I figured people would like the behind the scenes of my setup and getting ready to talk “on the air” with a guest.  There’s no reason for me to keep making more and more and more of such videos.

But if you’re a performer and you keep showing yourself in the bathroom getting ready for a gig and singing and doing your hair and makeup, thanks, but, it was entertaining the first time.  The second time our reaction was, “Didn’t I just see this the other day?”  And the third time it’s, “Wait, again?!”  By the fourth time we’re onto you and it’s long past being something we’re interested in watching, no less all the way through.

You are a singer.  Yes, we want to see/hear you sing.  But not in the same context every single time!  Mix it up, for Pete’s sake.  If you’re thinking, “But Instagram Reels are the hot thing,” I’m here to break it to you that no one knows what the hot thing is anymore – not even the social media platforms themselves.  They all think they know and, as I said at the outset of this blog, want to be the first to start a trend.  But the thing is, really short form video WAS popular but so was the Bonnie Tyler song behind the elaborate videos all the girls were making.  Now it’s trending back towards a broader acceptance of long form.


In other words, I’ll repeat what I just said, mix it up.  If need be, ask an uninterested third party to be honest with you with an evaluation of what you’re putting out.  Your time is too valuable to be creating content that is going to turn people away from you instead of closer to you.

I’m happy to give you that review if you’d like.  For close to 20 years, I’ve been helping clients throughout the U.S. from indie music artists to authors, entrepreneurs, actors and filmmakers, podcasters, and small business owners.  Let’s jump on a call and talk about what you’re doing and where you’re trying to get to.  Take advantage of all my years of experience to ensure that you’re pointed in the right direction.