We’ve all heard the expression, “It’s a small world.” Living in Tampa, I’ve always taken it one step farther and said, “It’s a small world, after all, as they say just an hour east of me over at Disney World.” I know, it sounds like a ‘dad joke.’
The fact is, the longer that you’re in the music business the more you’ll find that it honestly is a small world.
Spend enough time on, say, Instagram or Facebook, for example, and watch who likes and/or comments on different posts. I can almost guarantee you’ll get to a point where you find yourself wondering, “Huh? How does (person liking or commenting) know (person posting)?!”
It’s for these reasons that you really have to be careful with what you say or do, or don’t say or do.
Let me explain.
Two days ago, I called my best guy friend. I wanted to let him know that I’ll be in Las Vegas late next month. He lives in California and has been asking, “When are we going to meet up in Las Vegas for some fun.” Since my trip will be filled with lots and lots of business, it’s not the type of Vegas vacation one might picture. I explained to him that I’m going to the NAB Show, will be seeing a client of mine there, and will be recording a couple interviews for my weekly “Now Hear This Entertainment” podcast.
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I didn’t want to run the risk of posting pictures of all that in late April on social media and him seeing and wondering, “Why is Bruce in Las Vegas and he didn’t tell me he was going there.” With my proactive call two days ago to explain, he completely understood.
If someone DMs you on Instagram and you read it but don’t get back to them, they know you saw their message. Or, if you do answer someone but give an answer as to why you can’t meet with them but then don’t show any pictures of that or post content showing all kinds of other nonsense that doesn’t look like it’s centered around your career, you stand a real good chance of turning someone off.
Do I have to explain why you don’t want to burn any bridges in your professional career?
The next time someone has an opportunity wherein they very well could’ve thought of you for it, guess what they’re going to picture in their head? And thus, I think you can figure out who they’re not going to extend that offer to.
And remember, word travels fast. So now there might be others who get tipped off. Remember, it’s a small world, after all.
Something like the proactive phone call that I made two days ago or just flat out being honest and responsive can go a long way.
There’s just so, so much competition out there these days that you can’t afford to risk setting yourself up for fewer and fewer calls.
Keep control of your entertainment career and what could be instead of what could’ve been.
Take advantage of my 18 years working with independent artists across the U.S. I currently have clients in Los Angeles, Las Vegas, Chicago, Nashville, Tampa, and other locations. Bring your questions, concerns, and challenges to me in the form of a private, one-on-one online video consultation. Let’s keep you moving forward towards achieving your goals and objectives through a confidential call.